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Regional Marketing Specialist in Washington, DC at The Franklin Johnston Group

Date Posted: 7/15/2018

Job Snapshot

Job Description

Regional Marketing Specialist
General Information
Location: Northern Virginia/Washington D.C.
Employee Type: Full-Time
Job Category: Leasing/Marketing
Industry: Property Management/Multifamily
Position Summary
As a Regional Marketing Specialist, you are a key contributor to motivating community teams and you develop and create leasing campaigns, marketing programs, and initiatives for communities within your portfolio. You expertly collaborate and communicate with other teams so well that everyone feels invested in your projects and wants to see them succeed as much as you do. Your research into market trends and competitive communities always keeps your portfolio one step ahead. Never before has the region seen a better marketing mastermind. Your creative ideas and strategies make TFJG’s marketing stand out from all the rest.
Position Functions
  • Build and establish a collaborative partnership with onsite community teams, portfolio leadership, and corporate teams to nurture and enrich TFJG’s culture, guiding Core Values, and Mission.
  • Partner with social media and website teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience.
  • Work with Operations and Investments teams to develop budgetary numbers, guidelines, best practices, and expected results as it relates to all aspects of marketing, leasing, curb appeal, and collateral at the community and portfolio level.
  • Assist and support Branding, Design, and Investments Teams in creating and maintaining brand identification, marketing collateral, product enhancements, and overall design.
  • Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment.
  • Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified leasing and leads.
  • Strategically identify and vet beneficial partnerships with will support the company mission and vision, promote community lifestyles, and further overall investment strategy required to strengthen overall performance.
  • Conduct ongoing reviews of advertising, sales messaging, brand identification, creativity, contact information, and results.
  • Research competitive communities in the area, pricing, product, promotion, and their customer demographic and employment base.
  • Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualifies leasing leads.
  • Provide all guidance, recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio.
  • Oversee the management and execution of marketing strategies and programs that support the achievement of the portfolio’s performance goals by creating and implementing action plans around leasing and marketing.
  • Evaluate and understand advertising on a cost-per-lead and cost-per-move-in basis; navigate accordingly the entry and/or exit into a specific advertising space.
  • Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community.
  • Participate in driving sales at the community through review of shopping report scores, interviews with leasing and sales candidates, random shadowing of the leasing consultant, inspection of models or show units, and providing recommendations related to promotional collateral.
Experience/Skills:
  • Preferred 2+ years of direct marketing, lead generation, and industry experience with proven results related to increased leasing, lead generation, and revenues.
  • Excellent customer service skills while maintaining the highest standards of professionalism.
  • Strong verbal and written communication skills.
  • Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters.
  • Computer skills including proficiency in Microsoft Products, CRM and preferred experience in utilizing Residential Management Systems (MRI, Yardi, RentCafe, Anyone Home, etc.)